Today the mother of all force multipliers for the home based business

Force Multipliers

For anyone considering launching a business, particularly during these difficult economic times, the use of force multipliers is essential for success.  Investment capital is at a premium and office or retail space is expensive.  Particularly for someone who has lost their job or who has seen their entire investment portfolio evaporate, while starting a business might be the desired course of action, many people might find it difficult to actually get one started.

And here's where the use of force multipliers comes into play.  Today, the mother of all force multipliers for the home based business—in fact for any business—is the internet.  The internet levels the playing field by allowing even the tiniest, newest home based business to compete shoulder to shoulder with the big players, literally on a global scale.  Arguably one of the most impressive creations in the history of mankind, the internet is a marketer's dream come true, because it enables virtually anyone to promote a marketing message to well over a billion people, for all intents and purposes instantly for a few pennies.  Twenty years ago, internet marketing wasn't even on the radar of even the most sophisticated marketing professionals.  Today, it's a reality, used by millions of people to make tens of millions of dollars.

Contemporary internet marketers leverage an entire toolbox of force multipliers—collectively known as Web 2.0—to effectively and efficiently market and sell a wide array of products, services and opportunities online.  Turnkey, automated systems exist that enable the newest newbie, with no marketing or internet experience whatsoever, to launch an online business and start making money right away. 

The key is to not be intimidated by the big players, even despite a lack of experience or capital.  By using the internet as a force multiplier, virtually anyone can succeed and thrive online.